...read an article in the Globe and Mail last weekend about Yellow Pages challenge to convince investors they have a growing proposition.
I very much agree that there are absolutely markets that need to advertise in the Yellow Pages...
But I did think one line from the article was telling...
"The last time Marc Tellier (CEO of Yellow Pages Income Fund) used his directory was three weeks ago.
“Air duct cleaners,” he says, flipping the tissue-thin pages of the book on his boardroom desk. Finding someone to clean your ducts, the cost comparisons, the scent of newsprint – none of this is sexy," he admits. "But it works."
When I ask people when they last used Google, they usually say "This morning." or "A couple hours ago."
Be where "it works" for your customers.