In an article out by eMarketer, average Ad-Click-Through-Rates are noted... Facebook at .08% of ad showings vs. Google’s at 0.7%. (These are averages across the medium.)
That's 11 times higher clicks through Google. But ultimately it is not Facebook's worth vs. Google's worth...
It is demographic-targeting vs. need targeting. These are different. Let me explain.
People are spending loads of time on Facebook - that is a marketing fact. But often needs aren't voiced in someone's facebook profile so you can target them (ie. "I'm unemployed!", I'm hungry!", I'm looking for fun things for kids to do!").
On Facebook, one needs to target the demographic that most likely has specific needs. Some advertisers will find this excellent if their target market is easily identify-able (for example say like women 20 - 40 living in a certain area that have an interest in Interior Design).
One must ask... How does my customer speak a need they want me to satisfy?
In comparison, Google Adwords search advertisements can answer needs more directly because the searcher is voicing their need by typing it into the search box. (ie. by typing "patio furniture" into Google search (looking for a provider of patio furniture), looking up “quick recipes” (hungry).
Again it is demographic-targeting vs. need targeting.
Both are valuable, although Google Adwords is probably closer to the time of action.
You can read the eMarketer article here for deeper details.
http://www.emarketer.com/Article.aspx?R=1008238
That's 11 times higher clicks through Google. But ultimately it is not Facebook's worth vs. Google's worth...
It is demographic-targeting vs. need targeting. These are different. Let me explain.
People are spending loads of time on Facebook - that is a marketing fact. But often needs aren't voiced in someone's facebook profile so you can target them (ie. "I'm unemployed!", I'm hungry!", I'm looking for fun things for kids to do!").
On Facebook, one needs to target the demographic that most likely has specific needs. Some advertisers will find this excellent if their target market is easily identify-able (for example say like women 20 - 40 living in a certain area that have an interest in Interior Design).
One must ask... How does my customer speak a need they want me to satisfy?
In comparison, Google Adwords search advertisements can answer needs more directly because the searcher is voicing their need by typing it into the search box. (ie. by typing "patio furniture" into Google search (looking for a provider of patio furniture), looking up “quick recipes” (hungry).
Again it is demographic-targeting vs. need targeting.
Both are valuable, although Google Adwords is probably closer to the time of action.
You can read the eMarketer article here for deeper details.
http://www.emarketer.com/Article.aspx?R=1008238