Getting your emails to your customers



I think I have the email-domain-switch-procedure figured out. In regards to a suggestion made about securing another domain name for emails to switch it up to get past spam filters... I did a little sleuthing...

I read a couple articles that did not seem to mention domains as an issue except that if you are sending from a domain that is blacklisted by servers around the Internet as a spam producer, your mail will not get through.





It seems to me the actual email address is the thing that stops it (between domain vs. email address). Of course there are many other things that would play a part... (read http://kb.mailchimp.com/article/avoiding-the-spam-filters/)


I settled on this answer due to a couple things outside the reading online...

1) Vertical Response does not use different domains to send... but it does use different addresses. Here are two email addresses from e-blasts I get...


Vertical Response doesn't change the domain for their senders.

If you are using your own mail to send e-blasts that could be an issue. Using a service like Vertical Response would be a prudent thing to do. Although limiting in some ways, their limits are part of their integrity as a non-spamming server.


2) I have in the past thought "Hey, this email is from a sender I thought I listed as Spam in my filter." But I have noticed the email address was different from the one I tagged.

What I discovered was that in Vertical Response the sender name becomes the email extension... "Azure Publishing Inc" is the sender... this becomes Azure_Publishing_Inc@mail.vresp.com.

This is the part that can be changed to avoid spam filters.

So yesterday I sent our Clear Future e-blast out as "Rodney, Clear Future" (Rodney,_Clear_Future@mail.vresp.com) rather than the past "Clear Future Markerboards"  (Clear_Future_Markerboards@mail.vresp.com). Changing up the sender name would be a good idea once in a while.


Here's a couple good resources with info:


The words in the email may matter even more if you are sending to someone that has not received an email from you before...

Especially with emailed coupon popularity, words could affect this initiative.
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