By now you understand Search Engine Marketing through Google Adwords. You’ve maybe even seen your ads showing on the top or right side of Google search results.
There are two other options in Google Adwords that are really useful and can be an excellent return on investment through this vast marketing resource.
1. Google’s Display Network
Here’s Google’s explanation...
"The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost.
AdWords ads are placed based either on searches or website content, so the Google Network has two components: the Search Network and the Display Network.
Who's part of the Google Network?
We are always expanding the number of sites and products in our network through our premium services, our online Google AdSense program, and DoubleClick Ad Exchange. Participating websites must adhere to Google AdSense standards.
Keyword-targeted ads
Besides appearing on search results on Google, AdWords advertisers are automatically eligible to have their campaigns with keywords appear on the Google Network.
The Google Search Network
Ads are targeted based on a user's search terms. For example, if you search for "Italian coffee" on a search engine powered by Google, such as AOL.com, you'll see related coffee ads next to the search results.
The Google Display Network
Text, image, video, or rich media ads are targeted based on themes in your keyword list, rather than specific keywords. You can target websites that have partnered with Google (display partners), YouTube, and specific Google properties."
Although you can run Adwords text ads on this huge group of websites running Google Adwords, I prefer to use this network to run display ads. These image ads can be in 8 sizes (from top banners to mobile smartphone sizing) and run on Youtube.com along with thousands more... newspaper sites (like lfpress.com and nytimes.com), news sites, weather sites, information sites (like about.com) and so many more.
Again, they run on site pages that Google deems relevant to your message. So if you are advertising a travel destination, the ads appear on pages that relate. And of course, only show within the geographic area you want them to. Soo if a viewer is in your city you are targetting but is reading the nytimes.com site, they would see it but someone in New York wouldn't.
2. Remarketing campaigns
A newer option on Google Adwords gives you the ability to show your ads to visitors as they surf around the internet. This is achieved by installing a small code on your website and in turn, through this cookie tag, your visitors will be fed your ads by Google as they surf other websites that run Google Ads.
I have found these ads to often be cheaper clicks for you and hits interested customers again after they may have left without contacting you for various reasons.
Again, the ads show to visitors as they surf around after... on Youtube.com along with thousands more... newspaper sites (like lfpress.com and nytimes.com), news sites, weather sites, information sites (like about.com) and so many more.
Here’s a little video by Google to simply explain Remarketing.