In church yesterday Pastor Greg showed this Lexus commercial about pursuing the moment...
It fit well into his talk about living each day and seizing each moment.
What does that have to do with anything?
Actually, the reason I like Search Marketing so much is that it is "marketing in the moment". Instead of blazing your message all over places where customers don't care about you (hockey arenas, in between the music your are trying to listen to, in between cuts of your favourite TV show...), you can be in front of your potential buyer exactly when she types what you provide in. If you had a really cool summer kids camp wouldn't you want to be in front of a mom when she types "summer camps in Ontario" into Google? Of course!
For anyone who serves a niche market, being there in that "moment" is truly important.
Is this our moment? Contact me now!
Rodney
www.Arrowfinger.ca